For most of us, unboxing new technology is the adult version of Christmas. There’s excitement and anticipation and we just can’t wait to start playing with whatever’s inside. No matter how complex the technology or how foreign and new it may be, there’s a confidence that we can figure it ourselves that cannot be punctured. The manual is an authoritarian “know it all” to be treated with disdain. Plunk the average person behind the wheel of the Batmobile and they’d confidently shrug “I got this”.
…And that kind of thinking is exactly why tech support and customer service lines are constantly jammed for hours on end.
McElroy Films is excited to offer a new affordable package that combines creative content that makes you money with practical content that saves you money. You get a 30-second commercial that sells your product and a long-form product instructional video that shows your customers how to use it.
You already know how a quality commercial grows your business. Let’s cover some ways professionally produced instructional videos save your business money.
1. More Viewers Than Readers
By about a ten thousand to one ratio, people are more likely to watch a video over reading a manual. Videos promote, educate and reach a wider audience.
2. Customers Are More Likely to Buy
YouTube is essentially the world’s second largest search engine (owned by the world’s largest one, Google). While it certainly is a selling point that potential customers seeking out your videos, and, finding professionally done informative ones, are more likely to buy your product, the other benefit is you have informed customers. By searching your product video library, customers are educating themselves before they buy and these customers are far less likely to become “user error” liabilities.
3. Monkey See, Monkey Do
It’s easier to follow step-by-step video instruction than to read and follow along with printed instructions. People are far more likely to rewind and re-watch than re-read.
4. Flexibility and Portability
Thanks to smartphones, everyone has access to interest videos at all times. Your videos can be accessed and viewed at any time on your customer’s time.
5. Speed
One second of video can convey more information than 20 pages of print. It’s easier, faster and cheaper to produce an instructional video than an instructional manual. Video is a more effective and efficient way to instruct.
6. Uniformity
You may have the greatest customer support system in the world, or maybe you’re a small business and you are owner, inventor, janitor and tech support. Whatever the case, walking someone through it over the phone is not as efficient as a detailed instructional video. Communication and instructional skills vary from person to person and even from day to day depending on your mood. Videos are uniform, detailed instructions that consistently deliver the correct message.
7. Less Infrastructure / Less Resources
Most people would rather watch a video than spend a few hours on hold. In fact while they are on hold, they’re most likely searching for the answer online. An effective, professional on-line video can handle hundreds, thousands or even millions of customer queries and all it costs is the original cost of the production. Videos are one of the best investments you can make in your business.
Lets get your productions started, contact McElroy Films and let us tailor the production to your budget and to your goals. Sell your product then show customers how to use your product.