A successful inbound marketing strategy should include targeted web videos that show rather than tell a targeted audience about the features and benefits of a product or service. Videos are effective marketing tools because visual content is proven to be more effective than text alone. Inbound marketing videos are focused on attracting the ideal consumer by providing them with content that appeals to their wants and needs, and answers questions. Quality content will attract audiences to a website and create a personalized brand experience that can be appreciated by new and existing consumers, especially if the content is consistently updated.

As stated in earlier blogs, adding video content to a website can increase its Google ranking by 50% according to Google Analytics, which is indicative of the effectiveness of inbound marketing and visuals. Web videos are optimal because the content is shared across multi-media platforms that consumers frequent like Facebook, Twitter, Youtube, etc. Furthermore, videos provide clients with real-time service that can be accessed at their convenience, which also allows a business to track and research the success of existing content. SEO is created in part to the process of people searching for specific video content using keywords then a video with related keywords is more li that relate to a business orThe process of inbound marketing like other strategies, works to attract, convert, and close a prospective client.

Stay tuned for more McElroy Films blog posts that break down the keys to successful inbound marketing.

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In a few days, I’ll have the distinct, but sobering, honor of blowing out 30 candles on my birthday cake. Don’t get me wrong: That doesn’t mean I’m old! Yet, it reminds me of how quickly and how much you can accomplish when you’re focusing on the things you love. Yes, that means my wife and two boys, but also working everyday to produce and shoot videos for dozens of companies and non-profits continues to fulfill me. I’m working for myself, with a great team, and I’m having fun all the while. It was thirteen years ago that I decided on a video production career; a decision made while attending a program at the New York Film Academy.

In my high school years in Groton, MA, I had the opportunity to help shoot some documentary-style videos for non-profits connected to my church. They were amateur, to be sure, but I was having fun: It was work, especially for an untrained kid, but it didn’t feel like work. That’s when I decided to see if this hobby was worth pursuing and signed up for an intensive program at the NYFA.

Even before ‘small class size’ was the mantra of every educational institution, the NYFA made sure to limit the number of students so we all could get the individual attention we needed to excel. Then, almost immediately, the instructors threw us right into the thick of things and we learned by ‘doing’. I remember marveling at the 16mm Arri cameras they brought out. These were real ‘movie’ cameras compared to what I was used to. We were taught to load and unload the film, focus, determine exposure . . . it was so much information, but it stuck as we held the camera in our hands as each function of the camera was described.

We learned basics like composition, perspective, and depth of field: All things I had never thought about before. Later, we were given courses in lighting and editing what we shot. Before you think too hard, there was non-linear editing back then, but the NYFA had us cut our films on flatbeds with tape and scissors. Archaic? Maybe by today’s standards, but that experience really helped me appreciate the edit and helped me understand workflows, both manual and digital, that I would run into in the future.

Before I knew it, the program came to a close. I went home and picked up my camcorder, but now I didn’t just see a box with a lens, batteries, and DV tapes: I saw a tool. A tool that I could create just about anything I could dream up: An extension of my imagination. And so, I continued working for the non-profits, but this time paid attention to composition, lighting, and so forth and by the time high school ended, my calling in life was clear. Thirteen years later, I have the New York Film Academy to thank for helping me find my passion.

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