Why Internet Videos can help Your Business

admin — Thu, 14 Jul 2016 16:21:46 +0000

Website or social media videos can benefit your business in many ways. These videos can vary in subject and target several categories of viewers. Here at McElroy Films we believe in using the internet to expand and gain attention for your business!

Educate Viewers about Your Business

The video can mainly be focused on explaining what you companies core values and beliefs are. Rather than just writing about it, having a video of an employee or a CEO discuss these topics can make it more personable. Having a face to the company in the video can be very beneficial. These videos tend to be located on the homepage of websites, it is the initial thing a customer sees.

One example, McElroy Films has worked with Ferris Construction. They wanted a video that would be a good fit for their website and it is the initial thing a customer sees once they have gone on their website: http://www.ferris.construction

Another example is that we have worked with the Mama Bear Effect, a non-profit organization that helps bring awareness to child abuse. The video they wanted was also to be lived online! In their video they explain why it is important to bring awareness to abuse and importance of speaking up: http://www.themamabeareffect.org/index.html

Let your Customers tell Their Story

Another great video for your website is a testimonial video. A testimonial video is based on interviewees (loyal customers) that are asked specific questions about the company and why they got involved with you in the first place. Whether the company has made a large impact on their lives, or for the sole reason that the services provided to their clientele is excellent. This video is another way to gain the viewers’ attention.

This is especially great for non-profit businesses, a lot of the time people may donate to a company, but they never really get a chance to see how these donations and awareness benefits those in need. This is a way to reach out and say thank you to those that take the time to work with the organization and believe in making a difference, because you ARE making a difference!

An example of this is a testimonial video we created for Fenway Health, which is a non-profit community teaching hospital. They wanted to explain the importance of proper health care and how it can change lives: https://vimeo.com/146153964

Market a Product or Service

A lot of the time business can be known by their customers for specific services or products. It can be difficult to persuade or show that a new product/service can be beneficial to their customers. An online video explaining what exactly the purpose is of the product or service and how it can benefit the customer in a new way, can be a great way to get these new ideas out there and on the market!

Here is an example of a video we created for Black Bear Coatings and Concrete. This video was made in order to show the spectacular work being done at the new Down East Cider location in Boston! – https://vimeo.com/172162986

McElroy Films has worked with several companies and organizations that use online videos to target audiences. Here, we know how hard it can be to show customers why they should work with your company, but, good products and hard work sell themselves. A way that companies can show this is through online videos!

Contact McElroy Films today for your Video Production needs!

The post Why Internet Videos can help Your Business appeared first on McElroy Films.

Entrepreneur Talks New York Film Academy

admin — Mon, 23 Sep 2013 18:47:45 +0000

Recently, the New York Film Academy asked McElroy Films’ owner, Ben McElroy, to guest blog about his time at the prestigious film school. Here is what Ben had to say about that precious time early in his career as a filmmaker and producer and how he came to start the video production business we all know and love today. You can learn more about Ben and McElroy Films on his bio page. The original article can be found here.

In a few days, I’ll have the distinct, but sobering, honor of blowing out 30 candles on my birthday cake. Don’t get me wrong: That doesn’t mean I’m old! Yet, it reminds me of how quickly and how much you can accomplish when you’re focusing on the things you love. Yes, that means my wife and two boys, but also working everyday to produce and shoot videos for dozens of companies and non-profits continues to fulfill me. I’m working for myself, with a great team, and I’m having fun all the while. It was thirteen years ago that I decided on a video production career; a decision made while attending a program at the New York Film Academy.

In my high school years in Groton, MA, I had the opportunity to help shoot some documentary-style videos for non-profits connected to my church. They were amateur, to be sure, but I was having fun: It was work, especially for an untrained kid, but it didn’t feel like work. That’s when I decided to see if this hobby was worth pursuing and signed up for an intensive program at the NYFA.

Even before ‘small class size’ was the mantra of every educational institution, the NYFA made sure to limit the number of students so we all could get the individual attention we needed to excel. Then, almost immediately, the instructors threw us right into the thick of things and we learned by ‘doing’. I remember marveling at the 16mm Arri cameras they brought out. These were real ‘movie’ cameras compared to what I was used to. We were taught to load and unload the film, focus, determine exposure . . . it was so much information, but it stuck as we held the camera in our hands as each function of the camera was described.

We learned basics like composition, perspective, and depth of field: All things I had never thought about before. Later, we were given courses in lighting and editing what we shot. Before you think too hard, there was non-linear editing back then, but the NYFA had us cut our films on flatbeds with tape and scissors. Archaic? Maybe by today’s standards, but that experience really helped me appreciate the edit and helped me understand workflows, both manual and digital, that I would run into in the future.

Before I knew it, the program came to a close. I went home and picked up my camcorder, but now I didn’t just see a box with a lens, batteries, and DV tapes: I saw a tool. A tool that I could create just about anything I could dream up: An extension of my imagination. And so, I continued working for the non-profits, but this time paid attention to composition, lighting, and so forth and by the time high school ended, my calling in life was clear. Thirteen years later, I have the New York Film Academy to thank for helping me find my passion.

The post Entrepreneur Talks New York Film Academy appeared first on McElroy Films.

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Why Internet Videos can help Your Business

Entrepreneur Talks New York Film Academy