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	<title>film school Archives - McElroy Films</title>
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		<title>Digital HD Cinematography Dominating From Film School to Hollywood</title>
		<link>https://www.mcelroyfilms.com/digital-hd-cinematography-dominating-film-school-hollywood/</link>
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		<pubDate>Mon, 07 Oct 2013 22:14:19 +0000</pubDate>
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					<description><![CDATA[<p>Guest post by Simon Sedorenko of the New York Film Academy It often comes as a surprise to modern audiences that there are still a great many movies being shot in celluloid and stored in quaint little cans; these days, everyone assumes everything is digital. But to an increasing number of filmmakers with a mind [&#8230;]</p>
<p>The post <a href="https://www.mcelroyfilms.com/digital-hd-cinematography-dominating-film-school-hollywood/">Digital HD Cinematography Dominating From Film School to Hollywood</a> appeared first on <a href="https://www.mcelroyfilms.com">McElroy Films</a>.</p>
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										<content:encoded><![CDATA[<p><em>Guest post by Simon Sedorenko of the New York Film Academy</em></p>
<p>It often comes as a surprise to modern audiences that there are still a great many movies being shot in celluloid and stored in quaint little cans; these days, everyone assumes everything is digital. But to an increasing number of filmmakers with a mind for practicality, those cans are anything but quaint – they’re murderously heavy, technically limiting and, above all, expensive.</p>
<p><a href="http://www.mcelroyfilms.com/wp-content/uploads/2013/10/Fuji-Film-Can.png"><img decoding="async" class="alignleft size-thumbnail wp-image-5994" style="border: 2px solid black;" alt="Fuji Film Can" src="http://www.mcelroyfilms.com/wp-content/uploads/2013/10/Fuji-Film-Can-150x150.png" width="150" height="150" /></a> Naturally (and perhaps unfortunately), for most projects it all boils down to the crisp green notes. It doesn’t matter whether the resulting film looks and sounds terrific if the cost of production makes it unviable, and lack of funding remains the primary reason why many great projects never even make it past the business planning stage. Thankfully, digital HD is a medium that neither sacrifices quality nor pushes expenditure through the roof; with digital filming costs rapidly dropping and post-production dramatically more efficient, it’s almost becoming a no-brainer.</p>
<p>While a good filmmaker with a passion for creating quality work will generally prosper regardless of what camera you put him or her behind, the decision to go digital often comes with an array of benefits that not many feel able to return from. It also hasn’t taken long for the upper echelons of the industry to realize this, either – excluding the early tentative forays into digital, it only took ten years from the first hugely mainstream feature length movie to employ HD digital (1999’s <i>The Phantom Menace</i>) to it becoming commonplace, with 2009’s <i>Slumdog Millionaire</i> and <i>Avatar</i> breaking records, winning awards and making a heck of a lot of cash in the process.</p>
<p>And again, back to the production cost element; one of the <i>Phantom Menace</i>’s producers <a href="http://www.videouniversity.com/articles/digital-cinematography-introduction/">asserted</a> that they would have spent around $1.8m on film alone if they’d gone down the analogue route, whereas in reality they only spent $16,000 on its digital counterpart.</p>
<p>Similarly, it costs a mere $150 to press and ship a digital copy of a movie to a theater compared to the $1,500 it takes to do the same for a single film copy.</p>
<p><b>Revolution Up, Down, and Back Up the Entire Chain</b></p>
<p>It’s not that celluloid has come into derision. We’d hazard a guess that most filmmakers would love carry on shooting everything analogue, and nearly all old-schoolers regard film with a certain level or respect and nostalgia. But nostalgia may well be the realm it is resigned to; If the whole weight of Hollywood is shifting towards HD digital and smaller-budget filmmakers are now finding it way more affordable than film, it’s really only going to go in one direction.</p>
<p><a href="http://www.mcelroyfilms.com/wp-content/uploads/2013/10/Film-Projection.png"><img decoding="async" class="alignright size-thumbnail wp-image-5995" style="border: 2px solid black;" alt="Film Projection" src="http://www.mcelroyfilms.com/wp-content/uploads/2013/10/Film-Projection-150x150.png" width="150" height="150" /></a>With the majority of large studios moving towards digital for cost reasons, all that’s left is for theaters to catch on. Indeed, the pressure is already on – many theaters scrabbled to update their equipment for the aforementioned <i>Avatar</i> which demanded a digital projection room for screening. The latest figures suggest that as of last year 64.5% of domestic theaters as of 2012 are equipped with digital projectors, which mirror global trends (at 63%) according to the <a href="http://www.isuppli.com/Media-Research/News/Pages/The-End-of-an-Era-Arrives-as-Digital-Technology-Displaces-35-mm-Film-in-Cinema-Projection.aspx">IHS Screen Digest Cinema Intelligence Service</a>. They go on to predict that 35mm projection rooms will decline to just 17% of all theaters around the world by as soon as 2015.</p>
<p>This as corporate heavies are turning to the more practical (and affordable) medium of digital and putting pressure on theaters to follow suit, this will feed back up the chain to indie filmmakers and students in <a href="http://www.nyfa.edu/cinematography-school/">cinematography school</a> – the content creators of tomorrow who will propagate the medium and end up making great digital filmmaking the industry standard.</p>
<p>Sadly, there will be a few inevitable casualties, namely the smaller theaters who can’t afford to keep up with technological changes. But the net benefit to the industry will be a far reaching one, affecting both lovers of movies and those who create them alike. Theaters themselves will do well out of the shift too after getting over the initial overheads, gaining from cheaper equipment maintenance (compared to often decades-old analogue projectors) and easier film storage and.</p>
<p>Another possible ancillary benefit is that if the profit margins for theater admissions is improved by reducing expenses, audiences may see theaters rely less heavily on other ways to recoup costs – ergo, less on-screen ads and cheaper popcorn. This is probably a bit of a stretch, though.</p>
<p><b>Any Chance of a Film Revival?</b></p>
<p>Retro is chic right now. Case in point: we’re already seeing sales for vinyl music booming as people yearn for a more ‘authentic’ experience.</p>
<p>But this is a false equivocation when it comes to film. Vinyl <i>does</i> offer a more tactile experience for the user and is arguably a superior from an audible standpoint; if a user can foot the added expense, choosing vinyl is a savvy choice for the serious audiophile.</p>
<p>Unless the moviegoer has a projection room in their home, however, the same cannot be said of film. The end result of digital film is indistinguishable from (if not better than) analogue, especially given that most people still working in film are trying to replicate the flawless look of HD digital in post-production anyway.</p>
<p>In short, perceived differences are becoming increasingly blurry and there is no added value offered to the end user as long as the film is shot well.</p>
<p><a href="http://www.mcelroyfilms.com/wp-content/uploads/2013/10/Hanging-Film.png"><img decoding="async" class="alignleft size-thumbnail wp-image-5993" style="border: 2px solid black;" alt="Hanging Film" src="http://www.mcelroyfilms.com/wp-content/uploads/2013/10/Hanging-Film-150x150.png" width="150" height="150" /></a>There will always be film ‘purists’ (such as Christopher Nolan who shot <i>The Dark Knight Rises</i> in 35mm or Paul Thomas Anderson, who shot <i>The Master</i> mainly in 65mm). And long may they continue espousing the craft &#8211; After all, variety is the spice of life and we’re certainly not fans of elitism or telling anyone how they must enjoy or carry out filmmaking.</p>
<p>But whichever way you look at it, digital filmmaking is long past the misconceptions of it being a ‘watered-down’ version of traditional cinematography and has rightfully earned a place within the industry.</p>
<p>And, ultimately, it’s not likely to decline in popularity going forward.</p>
<p>The post <a href="https://www.mcelroyfilms.com/digital-hd-cinematography-dominating-film-school-hollywood/">Digital HD Cinematography Dominating From Film School to Hollywood</a> appeared first on <a href="https://www.mcelroyfilms.com">McElroy Films</a>.</p>
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		<title>Entrepreneur Talks New York Film Academy</title>
		<link>https://www.mcelroyfilms.com/new-york-film-academy/</link>
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		<pubDate>Mon, 23 Sep 2013 18:47:45 +0000</pubDate>
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					<description><![CDATA[<p>Recently, the New York Film Academy asked McElroy Films&#8217; owner, Ben McElroy, to guest blog about his time at the prestigious film school. Here is what Ben had to say about that precious time early in his career as a filmmaker and producer and how he came to start the video production business we all [&#8230;]</p>
<p>The post <a href="https://www.mcelroyfilms.com/new-york-film-academy/">Entrepreneur Talks New York Film Academy</a> appeared first on <a href="https://www.mcelroyfilms.com">McElroy Films</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.mcelroyfilms.com/wp-content/uploads/2013/01/RAW_5829-small.jpg"><img loading="lazy" decoding="async" class="alignleft size-thumbnail wp-image-5098" style="border: 2px solid black;" alt="Ben McElroy 2013" src="http://www.mcelroyfilms.com/wp-content/uploads/2013/01/RAW_5829-small-150x150.jpg" width="150" height="150" /></a>Recently, the New York Film Academy asked McElroy Films&#8217; owner, Ben McElroy, to guest blog about his time at the prestigious film school. Here is what Ben had to say about that precious time early in his career as a filmmaker and producer and how he came to start the video production business we all know and love today. You can learn more about Ben and McElroy Films on his <a href="http://www.mcelroyfilms.com/about/benjamin-j-mcelroy/">bio page</a>. The original article can be found <a href="http://www.nyfa.edu/film-school-blog/how-nyfa-brought-about-an-entrepreneur/" target="_blank">here</a>.</p>
<p>&nbsp;</p>
<blockquote><p>In a few days, I’ll have the distinct, but sobering, honor of blowing out 30 candles on my birthday cake. Don’t get me wrong: That doesn’t mean I’m old! Yet, it reminds me of how quickly and how much you can accomplish when you’re focusing on the things you love. Yes, that means my wife and two boys, but also working everyday to produce and shoot videos for dozens of companies and non-profits continues to fulfill me. I’m working for myself, with a great team, and I’m having fun all the while. It was thirteen years ago that I decided on a video production career; a decision made while attending a program at the New York Film Academy.</p>
<p>In my high school years in Groton, MA, I had the opportunity to help shoot some documentary-style videos for non-profits connected to my church. They were amateur, to be sure, but I was having fun: It was work, especially for an untrained kid, but it didn’t feel like work. That’s when I decided to see if this hobby was worth pursuing and signed up for an intensive program at the NYFA.</p>
<p>Even before ‘small class size’ was the mantra of every educational institution, the NYFA made sure to limit the number of students so we all could get the individual attention we needed to excel. Then, almost immediately, the instructors threw us right into the thick of things and we learned by ‘doing’. I remember marveling at the 16mm Arri cameras they brought out. These were real ‘movie’ cameras compared to what I was used to. We were taught to load and unload the film, focus, determine exposure . . . it was so much information, but it stuck as we held the camera in our hands as each function of the camera was described.</p>
<p>We learned basics like composition, perspective, and depth of field: All things I had never thought about before. Later, we were given courses in lighting and editing what we shot. Before you think too hard, there was non-linear editing back then, but the NYFA had us cut our films on flatbeds with tape and scissors. Archaic? Maybe by today’s standards, but that experience really helped me appreciate the edit and helped me understand workflows, both manual and digital, that I would run into in the future.</p>
<p>Before I knew it, the program came to a close. I went home and picked up my camcorder, but now I didn’t just see a box with a lens, batteries, and DV tapes: I saw a tool. A tool that I could create just about anything I could dream up: An extension of my imagination. And so, I continued working for the non-profits, but this time paid attention to composition, lighting, and so forth and by the time high school ended, my calling in life was clear. Thirteen years later, I have the New York Film Academy to thank for helping me find my passion.</p></blockquote>
<p style="text-align: center;"><a href="http://www.mcelroyfilms.com/wp-content/uploads/2013/09/NYFA3.jpg"><img loading="lazy" decoding="async" class="size-medium wp-image-5968 aligncenter" alt="NYFA3" src="http://www.mcelroyfilms.com/wp-content/uploads/2013/09/NYFA3-300x300.jpg" width="300" height="300" /></a></p>
<p>The post <a href="https://www.mcelroyfilms.com/new-york-film-academy/">Entrepreneur Talks New York Film Academy</a> appeared first on <a href="https://www.mcelroyfilms.com">McElroy Films</a>.</p>
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