graphics Archives - McElroy Films https://www.mcelroyfilms.com/tag/graphics/ Fri, 21 Feb 2014 20:43:33 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.mcelroyfilms.com/wp-content/uploads/2025/07/favicon-1.png graphics Archives - McElroy Films https://www.mcelroyfilms.com/tag/graphics/ 32 32 WWPass Overview Video https://www.mcelroyfilms.com/wwpass-overview-video/ https://www.mcelroyfilms.com/wwpass-overview-video/#respond Fri, 21 Feb 2014 20:43:33 +0000 http://www.mcelroyfilms.com/?p=6245 Manchester, New Hampshire-based WWPass is gearing up to take the business and personal computing world by storm. McElroy Films was enlisted to help WWPass create a series of videos helping to describe how their passkey products can help the online and cloud needs of everyone from small business to the Fortune 500. The video below […]

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]]> WWPass Sean & Brandon Manchester, New Hampshire-based WWPass is gearing up to take the business and personal computing world by storm. McElroy Films was enlisted to help WWPass create a series of videos helping to describe how their passkey products can help the online and cloud needs of everyone from small business to the Fortune 500. The video below is the first in a series and give a very basic and comical overview of the WWPass key and some of it’s applications. Future videos will help describe, in depth, how the product works and even more specific applications.

WWPass 002On a time crunch, the team at McElroy Films was able to take this video from script to screen in less than 2 weeks, a monumental undertaking considering the amount of preproduction planning and post production and graphics. Not only did the team complete the product, but was able to lay down custom music and professional voice over, as well as incredible custom graphics to simulate ‘the hacker’ reaching into a laptop and stealing information and files.

Check it out and leave us your thoughts!

WWPass 004WWPass 003

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]]> https://www.mcelroyfilms.com/wwpass-overview-video/feed/ 0 Appeal to a Wider Consumer Base with a Product Video https://www.mcelroyfilms.com/appeal-to-a-wider-consumer-base-with-a-product-video/ https://www.mcelroyfilms.com/appeal-to-a-wider-consumer-base-with-a-product-video/#respond Thu, 29 Aug 2013 14:49:05 +0000 http://www.mcelroyfilms.com/?p=5938 When you are trying to sell a product or service, you have to make it as transparent and visible to as many consumers as possible. That’s where video can come in. With a quality video, you don’t even need to see or hold the product at the store. A quality video will give the consumer […]

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]]> Honeywell with Febreze FanWhen you are trying to sell a product or service, you have to make it as transparent and visible to as many consumers as possible. That’s where video can come in. With a quality video, you don’t even need to see or hold the product at the store. A quality video will give the consumer more than enough information to make an informed web purchase.

According to census information this year, E-commerce has increased almost 5% from the first quarter of 2013 to the second quarter and accounted for over $60 billion in retail transactions in the second quarter. As the retail environment becomes safer and more robust, those numbers will only increase. A quality product video can help tap into online shoppers with clear and concise explanations of product features and professional quality cinematography that shows every angle of product. In 2010, 96% of shoppers online viewed videos and of those who watched product videos, 85% had a greater likelihood to buy than online shoppers that didn’t view video. As such, over 50% of marketing professionals claim that video, over print and other content, has the best return on investment (Emarketer).

Think about it: Aren’t you drawn to products with video when you shop online?

Quality product videos require two important aspects: Clarity and conciseness. Video retention online is abysmal because the user has complete control to stop watching the video and move on whenever he/she wants. That means a great product video has to draw them in right away and keep them watching. Professional videos do a much better job at this, performing 30% better than regular old user-generated content. It makes sense: Everybody knows a good video when they see one and professional videos have the quality visual and audio to really show potential purchasers every aspect of a product. That’s why video professionals are invaluable: They know what makes a great video a great video and how to make your business a video that will represent your brand and maximize the return on your investment.

 

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