Filming on the C300, Ben McElroy and his crew captured footage and interviewed clients at Victory Programs’ Boston Living Center (BLC), which is a nonprofit community and resource center that promotes the wellness of all HIV positive people and responds to the changing needs of the HIV/AIDS community through education, treatment information and support services.

The video also features footage of the original Victory House facility that was created in 1985. Victory House is a 4-6 month residential treatment program in Boston’s South End. The house holds up to 24 people and caters to men with substance use disorders who may also be dealing with mental health issues and chronic illnesses.

Like Fenway Health and other non-profit clients, Victor Programs turned to McElroy Films to create their agency video that would speak to people about the work that the agency does. Victory’s video will be hosted on their website and will also act as a engaging and informative promotional material at galas and events.

Stay tuned for more of McElroy Films non-profit work!

The post Victory Programs Works with Boston Video Production Firm appeared first on McElroy Films.

According to census information this year, E-commerce has increased almost 5% from the first quarter of 2013 to the second quarter and accounted for over $60 billion in retail transactions in the second quarter. As the retail environment becomes safer and more robust, those numbers will only increase. A quality product video can help tap into online shoppers with clear and concise explanations of product features and professional quality cinematography that shows every angle of product. In 2010, 96% of shoppers online viewed videos and of those who watched product videos, 85% had a greater likelihood to buy than online shoppers that didn’t view video. As such, over 50% of marketing professionals claim that video, over print and other content, has the best return on investment (Emarketer).

Think about it: Aren’t you drawn to products with video when you shop online?

Quality product videos require two important aspects: Clarity and conciseness. Video retention online is abysmal because the user has complete control to stop watching the video and move on whenever he/she wants. That means a great product video has to draw them in right away and keep them watching. Professional videos do a much better job at this, performing 30% better than regular old user-generated content. It makes sense: Everybody knows a good video when they see one and professional videos have the quality visual and audio to really show potential purchasers every aspect of a product. That’s why video professionals are invaluable: They know what makes a great video a great video and how to make your business a video that will represent your brand and maximize the return on your investment.

The post Appeal to a Wider Consumer Base with a Product Video appeared first on McElroy Films.