Latest News Archives - McElroy Films

New Year, New Media

admin — Tue, 23 Dec 2014 17:42:35 +0000

2015 is fast approaching and every business is thinking, how will this year be different? How will we grow? What can we do to stand out?

An average of 4 billion hours of YouTube videos are watched worldwide per month! If you’ve ever questioned the impact a video can have on your web presence, that figure is your answer. In December of last year alone, there were 181.7 million total unique viewers of online video in the U.S., was your video one of them?

New year, new media, that should be every business’s outlook come 2015. No matter what your background or type of business, there is always a way to incorporate video into your social media presence or website. There are over 2.4 billion internet users worldwide, and in this day and age, a simple website just isn’t going to cut it.

58% of American adults own smartphones, and on average, Americans spend 2 hours a day connected to the internet either via PC or their phones. The truth is, we are bombarded by so much media content on a daily basis that it has become our new normal! The question shouldn’t be whether or not to involve your company in social media and video, but how much and in what capacity.

Whether it be informative, promotional, educational,or just for fun, it’s the most effective way to introduce both current and prospective clients to your organization in an interactive way.

(featured image provided by www.sms2friends.in)

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Harvard Student Agencies teams up with McElroy Films!

admin — Thu, 13 Nov 2014 17:55:05 +0000

McElroy Films has partnered with Harvard Student Agencies to help create their new Online ACT Prep initiative! Over the course of our 5 day shoot we will be filming 56 videos for H.S.A. in our green screen studio here in Burlington. Harvard Student Agencies is the largest student run company in the world, and employs over 500 undergraduates students annually. They are a multi-million, non-profit organization that provides Harvard students with meaningful employment and hands-on business experience. This Online ACT Prep initiative will bring the knowledge and experience of the H.S.A. tutors to their participants through a series of web based tutorials. These videos will cover all areas of the ACT test, including Math, Reading, Writing, English, and Science. We are very honored to be of help to such a great organization!

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2013 in Review: We’ve Been Busy!

admin — Mon, 24 Feb 2014 19:49:02 +0000

At McElroy Films, we’ve been around for a little while now and have seen a diversity of projects and company successes over the years. However, our expanded products, employment, and client base in 2013 can only be described as ‘normal’. That’s right! The more things change . . . the more they stay the same. In 2013, McElroy Films released the smash hit ‘At Fenway’ music video, created animated spots for non-profit giants, moved yet again to an even bigger office, and took on ambitious new projects with great success. We expect that now and for years to come.

On opening day of the Red Sox championship season came the release of the highly anticipated music video ‘At Fenway’ starring none other than William Shatner at historic Fenway Park. The video, based on the hit single of the same name by local crooner Brian Evans, was scripted, produced, and edited by the McElroy Films’ team and has garnered over 11 million views on YouTube. Leading up to the release of the video, Brian Evans commissioned McElroy Films to create a 30 second trailer for the music video that played at every AMC Theater in the world from January through March. A version of the trailer also played in taxis top and down the eastern seaboard preceding the video’s release.

For many years, Fenway Health has asked us to produce their annual fundraising videos for the Men’s Event and Woman’s Dinner Party. 2013 marked the 20th anniversary of the Men’s Event and a video commemorating the events of the past and the successes of the future was put together from footage and archival photos. The result was a fun and active video featuring the late Senator Kennedy and former Boston Mayor Tom Menino as well as many other high profile guests. Later in 2013, we were enlisted to help document and distribute a series of conferences for the Fenway Institute, the research arm of Fenway Health, that dealt with the state of HIV in the world today and the analysis of solutions. The conferences were then shared online with medical and sociology students as well as the top HIV scholars in the world.

Meanwhile the Crohn’s & Colitis Foundation of America (CCFA), needed new videos for their Take Steps and Team Challenge programs, the top fundraising programs for the international non-profit. McElroy Films’ videographers were sent to many Take Steps events across the nation including Washington DC and New York City. The footage is sent to every local chapter of the CCFA to help raise support for the cause as well as build relationships with corporate donors. The CCFA also asked the team to produce a 30 second animated spot for the Take Steps program that aired in taxicabs in the New York metro area as well as on national and local TV.

Every year, McElroy Films produces videos for nearly every brand (PUR, Honeywell, Stinger, Vicks, and more) represented by Kaz USA. This year, every new air purifier, humidifier, bug zapper, fan, and heater needed a video that helped describe the operation and cleaning procedures for each product. These ‘How-To’ videos are used to reduce the volume of customer service and tech support calls every quarter, and also help to increase overall customer satisfaction. The videos are inherently dry, but serve to reduce costs for Kaz. Other businesses, with similar customer service needs have also approached us with similar requests. In addition, every product line is given a fun infomercial in a home setting. This past year, we produced videos for the Stinger Bug Zapper and Mind + Body Care line ups as well as a video describing the uses of the new Honeywell fan with Febreze inserts.

In Marlboro Massachusetts, St Mary’s Credit Union was about to celebrate their 100th anniversary and asked McElroy Films to help create a video that both described the bank’s historical and present day significance. The video glides easily throughout the 100 years of banking and also helped the credit union solidify their standing in their community more than they already had. With the great success of the historical video, St Mary’s asked the team to produce a series of 15 second television spots as well to be aired over the first few months of 2014.

By the end of the summer, it was painfully obvious that McElroy Films had too much work and too many people to fit into the office space where the team moved only 1 year prior. Thankfully, a unit opened up just down the street, and McElroy Films was able to move into a larger, renovated space with an open concept design, new editing suites, and a 3D projector room with theater sound. Also in the design: A dedicated green screen studio.

Every year, McElroy Films grows not only in size but in the diversity of projects and clients from New England and beyond. 2013 has been another year, another office, and simply ‘normal’.

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