boston video production Archives - McElroy Films

The 3 Types of Videos Every Business Needs Now!

admin — Tue, 26 Apr 2016 19:32:10 +0000

Ask any SEO specialist and they will tell you, “Your website needs videos for your business to succeed!” Why? There are a number of reasons, and because there are so many reasons and because we love numbers based lists, we’ll be covering the “Whys” in thorough detail in Thursday’s blog post. For now, we’re going to touch upon the main reasons videos are critical to your company’s future before we discuss the 3 types of videos every company needs in today’s digital age.

Why?

Videos are crucial to your business’ survival because without them, you may never get found. You need videos that are Search Engine Optimized (SEO) so that the right people, seeking your services and products can find you when they need you. One quick Google search will demonstrate the powerful influence videos exert over your page rankings. A great video with the proper SEO format will get you more views and exposure than a recurring (and expensive!) KeyWords advertising campaign. Furthermore, customers seeking your product or service are four times more likely to click on search results that have accompanying videos over ones that have no videos. So not only will a video get you found, it will get those all-important clicks that bring people to your web site.

Let’s explore the videos you need right now to stay competitive:

A Company Mission / Vision Statement Video

This isn’t just a fancy way of saying you need an “About Us” video. NO! Your mission and your vision are so much more than that. To paraphrase my dad, “Nobody cares about you!” Unless you’re Dos Equis guy level intriguing an “About Us” video is not going to capture interest or convince clients to do business with you. In contrast, Your Mission and Your Vision tells clients what you do, why you do what you do and what makes you qualified, dedicated and competent. If you do not have a powerful, compelling vision or mission, you don’t have a business, it’s that simple. You need to encapsulate everything that you are about, everything that you want to be and everything that you can do in order to earn peoples trust and earn their business.

Products & Services Video

Sooner or later, you have to show people the goods. What are you offering and why do people need to buy it? A great product (or service) video needs to make a compelling case for the benefits and the features of your product. But, and this is a big but– I’m talking Charles Barkely backing you down in the paint or the size of but Sir Mixalot writes songs about– you need to effectively, exquisitely and briefly relay the key aspects of your product. You have to sell it with striking imagery and powerful words. You might have the greatest product in the world but if some drone monotones it like Ben Stein calling “Bueller, Bueller” you’ll lose your audience and never get them back.

Testimonials / Past Success Video

If you’re fortunate enough, someone will speak on your product’s behalf on camera. When you provide a quality product or superior service, people will in fact be glad to provide testimonials. And make no mistake about it, independent verification is a powerful selling tool. People need to know that you are reliable, trustworthy and good at what you do. The word of others goes a long way in establishing your credentials. If you don’t have testimonials, you need to highlight past success. Once you establish a track record of performance, clients will invariably flock to you.

Take these 3 steps to introduce your business to the world, showcase your products and prove that your product (or service) has tangible benefits and you will be on your way to increased revenue, enhanced reputation and a brighter future. Contact McElroy Films today and learn about our new Business Essentials Video Package. We’ll script, film, produce and optimize these 3 essential types of videos to help your business attract, convert and keep customers.

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New Year, New Media

admin — Tue, 23 Dec 2014 17:42:35 +0000

2015 is fast approaching and every business is thinking, how will this year be different? How will we grow? What can we do to stand out?

An average of 4 billion hours of YouTube videos are watched worldwide per month! If you’ve ever questioned the impact a video can have on your web presence, that figure is your answer. In December of last year alone, there were 181.7 million total unique viewers of online video in the U.S., was your video one of them?

New year, new media, that should be every business’s outlook come 2015. No matter what your background or type of business, there is always a way to incorporate video into your social media presence or website. There are over 2.4 billion internet users worldwide, and in this day and age, a simple website just isn’t going to cut it.

58% of American adults own smartphones, and on average, Americans spend 2 hours a day connected to the internet either via PC or their phones. The truth is, we are bombarded by so much media content on a daily basis that it has become our new normal! The question shouldn’t be whether or not to involve your company in social media and video, but how much and in what capacity.

Whether it be informative, promotional, educational,or just for fun, it’s the most effective way to introduce both current and prospective clients to your organization in an interactive way.

(featured image provided by www.sms2friends.in)

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Victory Programs

admin — Thu, 26 Jun 2014 14:57:40 +0000

Recently, McElroy Films has had the distinct pleasure to work with a local non-profit Victory Programs. The video overviews the many facets of the non-profit including the programs, staff, and methodologies as well as success stories. Victory Programs is dedicated to helping people and their families who may be homeless, have substance use disorders, or chronic health issues like HIV/AIDS, Hepatitis C and mental illness. The staff at Victory, provides a positive, welcoming environment and is committed to helping their clients regain health and restore hope through immediate access to safe and stable housing. An important part of the philosophy of Victory Programs is the individualized procedures and treatments. Victory Programs has 19 health and housing programs throughout Boston, Cambridge and Topsfield including a farm where volunteers grow organic food for the residents of the Victory housing. Serving over 2600 people a year, Victory Programs is really making a difference in the lives of people in the Boston area and beyond.

Learn more about Victory Programs, the place with the red door in the video below.

What’s Behind the Red Door? from Victory Programs on Vimeo.

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