Aerial Videography-Using a Drone

In order to capture amazing aerial footage, you need to use something that is not supported by the ground, it could be by aircraft, Helicopters, blimps, but the most popular form of Aerial Videography is by using a Drone.

There are many benefits to Aerial Videography. First off, the shots are amazing, being that drones are able to to get to a height that allows one to get a shot of the view from above. Also, drones are able to fly at different speeds, whether it needs to keep up with a moving vehicle or just browse the surroundings (this is all controlled by the pilot).

At McElroy Films, we use Aerial footage for a number of things. We use drones for weddings, corporate films, and non-profit organizations.

Before operating a Drone, please be sure to look through the rules and regulations designed by the Federal Aviation Administration.

Link: https://www.faa.gov/uas/

4K Resolution

4K Resolution has been around for a while now, but the demand for it has no recently risen. 4K Resolution is a “horizontal resolution on the order of 4,000 pixels and vertical resolution on the order of 2000 pixels” (Wikipedia).

Do you understand that? Nope, neither do I, only thing I know is that 4K is incredibly clear and the colors are vibrant. Commonly used by Nasa, Cinematography, and Television shows. Many cameras, projectors, TVs, and computers are also using 4K resolution. Who cares about Blue Ray or HD, 4K Resolution is taking over! And soon will be in your home!

Welcome to the future!

The post What’s all The Hype Nowadays in Film? appeared first on McElroy Films.

Prior to any film being created there is a process when the idea, purpose, and message have to be developed. The purpose of the film can vary, whether it is to gain more clientele and awareness for your business or cause. A film can be a great way to send a message to your audience in a direct or in-direct manner.

Think of what you would like to portray to your audience and also how you would like the business to be publicized in the film. Some businesses prefer to incorporate interviews of employees or clients, as others prefer to use actors and voiceovers in their film. It all depends on the purpose of the film and the message you want to send out. Once you have thought this out, further details can be arranged.

2) Location

Once you have developed the purpose of your film, the next step would be to find or brainstorm the ideal location. The location is a big deal when it comes to film production…I know, shocking, but honestly the location/background really makes a big impact on your film. Depending on the purpose of the film, some businesses prefer to film in an office, home, or outdoors environment. Finding a good location can go a long way because it’ll be easier to figure out what equipment and lighting will be needed, as well as catching the viewer’s attention.

3) Work with McElroy Films

Working with a Video Production Company can be a great way to develop the film you want and execute your idea. At McElroy Films we know what it is that will make your business stand out. Our Producers and Videographers have experience working in the film industry, creating films for Corporations, Non-profit companies, and Educational videos that are needed to bring awareness to their business for a range of different purposes. McElroy Films not only has the means to develop amazing quality of footage, but also, our Editors will bring to life the vision of your business.

Contact McElroy Films today and get your film rolling!

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A successful inbound marketing strategy should include targeted web videos that show rather than tell a targeted audience about the features and benefits of a product or service. Videos are effective marketing tools because visual content is proven to be more effective than text alone. Inbound marketing videos are focused on attracting the ideal consumer by providing them with content that appeals to their wants and needs, and answers questions. Quality content will attract audiences to a website and create a personalized brand experience that can be appreciated by new and existing consumers, especially if the content is consistently updated.

As stated in earlier blogs, adding video content to a website can increase its Google ranking by 50% according to Google Analytics, which is indicative of the effectiveness of inbound marketing and visuals. Web videos are optimal because the content is shared across multi-media platforms that consumers frequent like Facebook, Twitter, Youtube, etc. Furthermore, videos provide clients with real-time service that can be accessed at their convenience, which also allows a business to track and research the success of existing content. SEO is created in part to the process of people searching for specific video content using keywords then a video with related keywords is more li that relate to a business orThe process of inbound marketing like other strategies, works to attract, convert, and close a prospective client.

Stay tuned for more McElroy Films blog posts that break down the keys to successful inbound marketing.

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Who are you? What do you do? What differentiates your company? These questions may sound familiar because they are the cornerstones to building your brand. If these question already have answer then the first phase of social media marketing pre-production is complete. This blog works as a beginners guide to building an online brand via Facebook and Twitter.

Facebook and Twitter effectively expedite the brand out reach process by marketing and advertising across multiple platforms. Why? Mobile media apps and widespread access to WIFI encourage brand awareness by providing people continuous access to the Internet. Facebook and Twitter are accessible and credible marketing and advertising resources for businesses.  Fastcompany.com sites that 189 million users of Facebook and Twitter are mobile app users.  According to HongKiat.com, over the past 2 years, the percent of mobile media Facebook and Twitter users has risen exponentially. Fastcompany.com notes that 93% of marketers use social media for business. Considering that the fastest growing age group for Facebook and Twitter users ranges between 45 to 54 years of age it is safe to say that people of all ages are tapping into the mobile market.  Social media is no longer a tool for younger generations to communicate but an integral tool for modern day marketing and business practices.

Business accounts can link Twitter and Facebook posts together allowing for cross platform communication with consumers and prospects in real-time.  Friend or follow existing clients, prospects, relevant industry members, or influencers aka popular Tweeters and Facebook accounts, interesting bloggers, and supporters who will build company credibility and spread a brand name. Diversify the content by including quotes, current Events, questions, industry articles, or personal experiences that invites feedback. The goal is to invite people to “like”, “retweet”, “repost”, and share content while demonstrating knowledge about the industry and audience. Video Clips, pictures with clients, and “checking-in” at meetings or events is another approach to social media advertising.

With Facebook and Twitter status updates, trending topics, news feeds, and mobile media applications, businesses can respond to the current aches and pains of a target demographic. In a consumer driven market, personalizing each consumer’s business experience is vital for building brand loyalty and differentiating the business from the competition.

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Youtube, the number 2 search engine on the web, continues to make creating and leveraging SEO driving content accessible for all users. In the past, Google algorithms relied on tags, descriptions, and video titles to track and rank popularity. Though this is still very much the case, SEO viewers and consumers also drive what makes topics popular. Do your research. Find out which companies are successfully marketing and trending online.

When planning out what to include in a video write-up consider using words that will draw in a specific target audience in addition to drive SEO. Consider the following information. What are you sharing with your audience that is unique? Who is your audience? Is this content timely? How many people are you sharing your video content? Where are people sharing and viewing? Are you engaging with your audience? What type of following do you have on existing Youtube and media channels? What are common words, questions, and side topics that people could also relate to your brand or product?

Many people believe that effective SEO tagging is centered on the words tagged in the write-up rather than the content itself. This is a common misconception, albeit the wording may initially attract viewers and search engines, the content and quality re-affirms the competency of your business. Luring in audiences with misleading tag words and phrases will not foster brand loyalty. Give your audience a reason to come back for more. Be seen as the authority in your field. Whether you’re selling a service or product, make sure your content is valuable and innovative.

Additionally as important, frequently update your content. Google indexes the relevancy of content based on dates published in real time. There is a reason why blog sites and news outlets are the most frequently indexed sites on the first page of Google. Remember to upload your videos in a timely manner. Try to shoot for one video a week, and then gradually increase to two or three. I know this sounds crazy but you’ll start to see results in a matter of weeks!

Our company can help you achieve your video SEO goals. We’ve done it for many companies in the past. Please check out our full gallery of video content or give us a call.

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