Youtube, the number 2 search engine on the web, continues to make creating and leveraging SEO driving content accessible for all users. In the past, Google algorithms relied on tags, descriptions, and video titles to track and rank popularity. Though this is still very much the case, SEO viewers and consumers also drive what makes topics popular. Do your research. Find out which companies are successfully marketing and trending online.

When planning out what to include in a video write-up consider using words that will draw in a specific target audience in addition to drive SEO. Consider the following information. What are you sharing with your audience that is unique? Who is your audience? Is this content timely? How many people are you sharing your video content? Where are people sharing and viewing? Are you engaging with your audience? What type of following do you have on existing Youtube and media channels? What are common words, questions, and side topics that people could also relate to your brand or product?

Many people believe that effective SEO tagging is centered on the words tagged in the write-up rather than the content itself. This is a common misconception, albeit the wording may initially attract viewers and search engines, the content and quality re-affirms the competency of your business. Luring in audiences with misleading tag words and phrases will not foster brand loyalty. Give your audience a reason to come back for more. Be seen as the authority in your field. Whether you’re selling a service or product, make sure your content is valuable and innovative.

Additionally as important, frequently update your content. Google indexes the relevancy of content based on dates published in real time. There is a reason why blog sites and news outlets are the most frequently indexed sites on the first page of Google. Remember to upload your videos in a timely manner. Try to shoot for one video a week, and then gradually increase to two or three. I know this sounds crazy but you’ll start to see results in a matter of weeks!

Our company can help you achieve your video SEO goals. We’ve done it for many companies in the past. Please check out our full gallery of video content or give us a call.

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According to census information this year, E-commerce has increased almost 5% from the first quarter of 2013 to the second quarter and accounted for over $60 billion in retail transactions in the second quarter. As the retail environment becomes safer and more robust, those numbers will only increase. A quality product video can help tap into online shoppers with clear and concise explanations of product features and professional quality cinematography that shows every angle of product. In 2010, 96% of shoppers online viewed videos and of those who watched product videos, 85% had a greater likelihood to buy than online shoppers that didn’t view video. As such, over 50% of marketing professionals claim that video, over print and other content, has the best return on investment (Emarketer).

Think about it: Aren’t you drawn to products with video when you shop online?

Quality product videos require two important aspects: Clarity and conciseness. Video retention online is abysmal because the user has complete control to stop watching the video and move on whenever he/she wants. That means a great product video has to draw them in right away and keep them watching. Professional videos do a much better job at this, performing 30% better than regular old user-generated content. It makes sense: Everybody knows a good video when they see one and professional videos have the quality visual and audio to really show potential purchasers every aspect of a product. That’s why video professionals are invaluable: They know what makes a great video a great video and how to make your business a video that will represent your brand and maximize the return on your investment.

The post Appeal to a Wider Consumer Base with a Product Video appeared first on McElroy Films.