Who are you? What do you do? What differentiates your company? These questions may sound familiar because they are the cornerstones to building your brand. If these question already have answer then the first phase of social media marketing pre-production is complete. This blog works as a beginners guide to building an online brand via Facebook and Twitter.

Facebook and Twitter effectively expedite the brand out reach process by marketing and advertising across multiple platforms. Why? Mobile media apps and widespread access to WIFI encourage brand awareness by providing people continuous access to the Internet. Facebook and Twitter are accessible and credible marketing and advertising resources for businesses.  Fastcompany.com sites that 189 million users of Facebook and Twitter are mobile app users.  According to HongKiat.com, over the past 2 years, the percent of mobile media Facebook and Twitter users has risen exponentially. Fastcompany.com notes that 93% of marketers use social media for business. Considering that the fastest growing age group for Facebook and Twitter users ranges between 45 to 54 years of age it is safe to say that people of all ages are tapping into the mobile market.  Social media is no longer a tool for younger generations to communicate but an integral tool for modern day marketing and business practices.

Business accounts can link Twitter and Facebook posts together allowing for cross platform communication with consumers and prospects in real-time.  Friend or follow existing clients, prospects, relevant industry members, or influencers aka popular Tweeters and Facebook accounts, interesting bloggers, and supporters who will build company credibility and spread a brand name. Diversify the content by including quotes, current Events, questions, industry articles, or personal experiences that invites feedback. The goal is to invite people to “like”, “retweet”, “repost”, and share content while demonstrating knowledge about the industry and audience. Video Clips, pictures with clients, and “checking-in” at meetings or events is another approach to social media advertising.

With Facebook and Twitter status updates, trending topics, news feeds, and mobile media applications, businesses can respond to the current aches and pains of a target demographic. In a consumer driven market, personalizing each consumer’s business experience is vital for building brand loyalty and differentiating the business from the competition.

The post Tips to Building A Brand Identity on Facebook and Twitter appeared first on McElroy Films.

With the prevalence of the Internet in everyday life, it’s impossible to ignore the growing social media landscape when it comes to marketing your business, service, or product. Social media sites have been on the rise ever since the Myspace days, and while they come and go over the years, the social media culture shows no sign of slowing down as app developers continually adapt to new technology and trends. For instance, when Instagram updated the app to include video for their popular photo-sharing platform, nearly five million videos were uploaded in just 24 hours of launch. The value of social media is such that Facebook was willing to pay $1 billion to acquire Instagram and its value has risen even higher as more users sign up.

You can take advantage of cutting-edge social media like Instagram to grow your brand by creating content that appeals to possible customers. Here are some tips for maximizing the effectiveness of your posts on social media sites.

1. Remember your audience! It’s important to create pointed content that appeals to your target audience. If you’re selling dog food and your content features cars, obviously it won’t work! Your video a picture messages have to be equal parts entertaining and informative to increase the chances that individual users share with new users and expand your reach.
2. Be specific! Remember to create content that is specific to your product or service and is targeted toward the geographic region where you operate. Now a days, keeping up with your social media presence can be a full-time job and it is very important use your resources wisely and not overreach.
3. Stay relevant! Don’t produce something that’s too abstract to understand. Many ads make you wonder what they’re selling. Tie in current events or sports to capture your audience’s attention. Even if your question has nothing to do with what you’re selling. Tying anything to your message to start the engagement process is crucial for success.
4. Keep it fresh! Search engines like Google index sites based on the frequency and relevance of posts, so it’s important to keep your social media presence truckin’. However, frequent, repetitive posts have the chance to bog people down and cause them to ‘un-follow’ your business. A good imagination comes in handy to keep your posts fresh and entertaining.
5. Don’t break the bank! Not everybody can send people to space for their marketing campaigns like Redbull (http://www.youtube.com/watch?v=FHtvDA0W34I). There are many solutions for businesses on a budget that can still get your point across effectively and if you can’t think of anything, well, we’re here to help!

The post Utilize Video to Grow Your Product or Brand appeared first on McElroy Films.