Just this past year, Burlington unveiled 3rd Ave adding new restaurants and a bowling alley to an already buzzing area. In addition, New England Executive Park is transitioning their office park on Mall Road to become “The District” , which will become of the most luxurious office buildings to work at in the area!

The team here at McElroy Films wanted to make a special little video solely to showcase some of the amazing spots around Burlington! We truly couldn’t ask for a better town to work in!

Burlington Massachusetts Video Production from McElroy Films on Vimeo.

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Boston based video production company, McElroy Films is enjoying the success of their growing corporate video division. The recent influx of clients looking to film their commercials on-location around Massachusetts is the inspiration behind our newest blog post.  This necessary step in pre-production planning is easier said than done, which is why this blog works to provide people with a few helpful tips for scouting the perfect shooting location.

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To promote the novel, Brian reached out to McElroy Films to create a concept and execute a basic 30 second trailer that will be shown in AMC theaters in the United States and beyond for several months. McElroy Films previously created a trailer for Brian’s ‘At Fenway’ music video that also aired before movies before the start of the Red Sox 2013 championship season with great success.

The Horrorscope trailer features a ‘star chart’ design complete with the Zodiac signs. The music was customized and composed by Chris Bezold, a frequent partner of McElroy Films over the last year, composing work for such videos as the ‘WWPass’ overview and others.

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Filming on the C300, Ben McElroy and his crew captured footage and interviewed clients at Victory Programs’ Boston Living Center (BLC), which is a nonprofit community and resource center that promotes the wellness of all HIV positive people and responds to the changing needs of the HIV/AIDS community through education, treatment information and support services.

The video also features footage of the original Victory House facility that was created in 1985. Victory House is a 4-6 month residential treatment program in Boston’s South End. The house holds up to 24 people and caters to men with substance use disorders who may also be dealing with mental health issues and chronic illnesses.

Like Fenway Health and other non-profit clients, Victor Programs turned to McElroy Films to create their agency video that would speak to people about the work that the agency does. Victory’s video will be hosted on their website and will also act as a engaging and informative promotional material at galas and events.

Stay tuned for more of McElroy Films non-profit work!

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McElroy Films is pleased to announce its new collaboration with HelpIS. HelpIs is a social network lead by its founder Joyce Deliyiannis, whose organization works to connect families and children in need with people who want to help.

Thanks to the passion and mission of HelpIs, McElroy Films will soon work together with the organization and the non-profit LITEHouse to teach participants the tools of the video production trade. LITEHouse is a residential program that supports young adults with cognitive/learning disabilities by providing an independent atmosphere and the tools to fulfill a happy and self-fulfilling life. McElroy Films is excited to teach others how to turn their visions into realities-be it writing, directing, filming, producing, or editing.

The goal of HelpIs is to create solutions for people by connecting people to the resources that can carry out the charitable mission. Help can be provided in different ways so if you or an organization is interested in giving back to the community then visit the HelpIs website and find out how you can join the movement.

The post McElroy Films Teams Up With Non-Profits HelpIs & LITEHouse appeared first on McElroy Films.

Shift Communications called upon President and Executive Producer, Benjamin J. McElroy to film BTS (Behind the scenes) on-location of Jay Leno’s 60 Minutes special “Jay Leno Goes Home” Original Air Date: January 26^th, 2014.

The TV special includes footage of Jay in his old stomping ground of Andover, Massachusetts. Revealing many secrets including how he started his work career at McDonalds flipping Burgers.

McElroy received the call early Saturday, January 11th to film run & gun footage at the McDonald’s restaurant, 195 N Main St, Andover, MA. On the scene were many cameramen and producers. All following Jay’s every move from flipping burgers to serving unsuspecting customers in the drive through. Suddenly, fast-food goers realized was happening and soon the whole entire restaurant was packed with fans eager to catch a glimpse.  All in all the whole production lasted about 45 minutes, as soon as it started it was over when Jay was whisked away in a black sedan.

McElroy Films was honored to capture such a great moment on video. Take a look at the photos above!

The post Jay Leno In Andover, MA – Boston Video Production Company, McElroy Films Captures the Scenes appeared first on McElroy Films.

Who are you? What do you do? What differentiates your company? These questions may sound familiar because they are the cornerstones to building your brand. If these question already have answer then the first phase of social media marketing pre-production is complete. This blog works as a beginners guide to building an online brand via Facebook and Twitter.

Facebook and Twitter effectively expedite the brand out reach process by marketing and advertising across multiple platforms. Why? Mobile media apps and widespread access to WIFI encourage brand awareness by providing people continuous access to the Internet. Facebook and Twitter are accessible and credible marketing and advertising resources for businesses.  Fastcompany.com sites that 189 million users of Facebook and Twitter are mobile app users.  According to HongKiat.com, over the past 2 years, the percent of mobile media Facebook and Twitter users has risen exponentially. Fastcompany.com notes that 93% of marketers use social media for business. Considering that the fastest growing age group for Facebook and Twitter users ranges between 45 to 54 years of age it is safe to say that people of all ages are tapping into the mobile market.  Social media is no longer a tool for younger generations to communicate but an integral tool for modern day marketing and business practices.

Business accounts can link Twitter and Facebook posts together allowing for cross platform communication with consumers and prospects in real-time.  Friend or follow existing clients, prospects, relevant industry members, or influencers aka popular Tweeters and Facebook accounts, interesting bloggers, and supporters who will build company credibility and spread a brand name. Diversify the content by including quotes, current Events, questions, industry articles, or personal experiences that invites feedback. The goal is to invite people to “like”, “retweet”, “repost”, and share content while demonstrating knowledge about the industry and audience. Video Clips, pictures with clients, and “checking-in” at meetings or events is another approach to social media advertising.

With Facebook and Twitter status updates, trending topics, news feeds, and mobile media applications, businesses can respond to the current aches and pains of a target demographic. In a consumer driven market, personalizing each consumer’s business experience is vital for building brand loyalty and differentiating the business from the competition.

The post Tips to Building A Brand Identity on Facebook and Twitter appeared first on McElroy Films.

On a time crunch, the team at McElroy Films was able to take this video from script to screen in less than 2 weeks, a monumental undertaking considering the amount of preproduction planning and post production and graphics. Not only did the team complete the product, but was able to lay down custom music and professional voice over, as well as incredible custom graphics to simulate ‘the hacker’ reaching into a laptop and stealing information and files.

Check it out and leave us your thoughts!

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