McElroy Films creates our first “Unboxing Video” of Apple’s new Mac Pro. As the name indicates, unboxing videos offer viewers the opportunity to join in the thrill of revealing what’s inside the pristinely packaged box. The craze is so popular that technology and video production companies race to post the first unboxing videos of new products. People tune into web video sites like Youtube to seek out the quirky genre that has audiences of all ages happily living vicariously through others. Enticed by the mystique of birthing a new gadget from cleverly constructed packaging, consumers enjoy witnessing the big reveal first-hand. For high-tech companies like Apple, Microsoft, and Samsung, the extent of their client’s brand loyalty is well documented and inspiring. Given the popularity of the video and our love of gadgets, we decided to film a quirky spin on the “Mac Pro Unboxing Video.”

Filmed in-house, this video shares the excitement of unwrapping a new toy! Staying true to the genre, we created an unboxing clip that features most of the necessary traits, including warm colours, up-beat narration, quirky music, animation, as well as detailed product shots.

Enjoy!

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Youtube, the number 2 search engine on the web, continues to make creating and leveraging SEO driving content accessible for all users. In the past, Google algorithms relied on tags, descriptions, and video titles to track and rank popularity. Though this is still very much the case, SEO viewers and consumers also drive what makes topics popular. Do your research. Find out which companies are successfully marketing and trending online.

When planning out what to include in a video write-up consider using words that will draw in a specific target audience in addition to drive SEO. Consider the following information. What are you sharing with your audience that is unique? Who is your audience? Is this content timely? How many people are you sharing your video content? Where are people sharing and viewing? Are you engaging with your audience? What type of following do you have on existing Youtube and media channels? What are common words, questions, and side topics that people could also relate to your brand or product?

Many people believe that effective SEO tagging is centered on the words tagged in the write-up rather than the content itself. This is a common misconception, albeit the wording may initially attract viewers and search engines, the content and quality re-affirms the competency of your business. Luring in audiences with misleading tag words and phrases will not foster brand loyalty. Give your audience a reason to come back for more. Be seen as the authority in your field. Whether you’re selling a service or product, make sure your content is valuable and innovative.

Additionally as important, frequently update your content. Google indexes the relevancy of content based on dates published in real time. There is a reason why blog sites and news outlets are the most frequently indexed sites on the first page of Google. Remember to upload your videos in a timely manner. Try to shoot for one video a week, and then gradually increase to two or three. I know this sounds crazy but you’ll start to see results in a matter of weeks!

Our company can help you achieve your video SEO goals. We’ve done it for many companies in the past. Please check out our full gallery of video content or give us a call.

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