Another year down in the fight against the suffering caused by Crohn’s Disease and Ulcerative Colitis, two very debilitating digestive diseases.

In this year’s edition, McElroy Film’s videographers were sent to Atlanta, Boston, and Fairfield, CT to film Take Steps Walk Events. This time, the Crohn’s and Colitis Foundation of America (CCFA) asked to focus the video on BJ, a young boy who has already suffered for years. Despite it all, BJ has developed a very positive outlook on life and has devoted himself to helping raise money and awareness with his parents’ help. Also included are similar voices who have suffered or know someone with the diseases and raised money to help find cures and help keep support programs alive and well.

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Youtube, the number 2 search engine on the web, continues to make creating and leveraging SEO driving content accessible for all users. In the past, Google algorithms relied on tags, descriptions, and video titles to track and rank popularity. Though this is still very much the case, SEO viewers and consumers also drive what makes topics popular. Do your research. Find out which companies are successfully marketing and trending online.

When planning out what to include in a video write-up consider using words that will draw in a specific target audience in addition to drive SEO. Consider the following information. What are you sharing with your audience that is unique? Who is your audience? Is this content timely? How many people are you sharing your video content? Where are people sharing and viewing? Are you engaging with your audience? What type of following do you have on existing Youtube and media channels? What are common words, questions, and side topics that people could also relate to your brand or product?

Many people believe that effective SEO tagging is centered on the words tagged in the write-up rather than the content itself. This is a common misconception, albeit the wording may initially attract viewers and search engines, the content and quality re-affirms the competency of your business. Luring in audiences with misleading tag words and phrases will not foster brand loyalty. Give your audience a reason to come back for more. Be seen as the authority in your field. Whether you’re selling a service or product, make sure your content is valuable and innovative.

Additionally as important, frequently update your content. Google indexes the relevancy of content based on dates published in real time. There is a reason why blog sites and news outlets are the most frequently indexed sites on the first page of Google. Remember to upload your videos in a timely manner. Try to shoot for one video a week, and then gradually increase to two or three. I know this sounds crazy but you’ll start to see results in a matter of weeks!

Our company can help you achieve your video SEO goals. We’ve done it for many companies in the past. Please check out our full gallery of video content or give us a call.

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