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A successful inbound marketing strategy should include targeted web videos that show rather than tell a targeted audience about the features and benefits of a product or service. Videos are effective marketing tools because visual content is proven to be more effective than text alone. Inbound marketing videos are focused on attracting the ideal consumer by providing them with content that appeals to their wants and needs, and answers questions. Quality content will attract audiences to a website and create a personalized brand experience that can be appreciated by new and existing consumers, especially if the content is consistently updated.

As stated in earlier blogs, adding video content to a website can increase its Google ranking by 50% according to Google Analytics, which is indicative of the effectiveness of inbound marketing and visuals. Web videos are optimal because the content is shared across multi-media platforms that consumers frequent like Facebook, Twitter, Youtube, etc. Furthermore, videos provide clients with real-time service that can be accessed at their convenience, which also allows a business to track and research the success of existing content. SEO is created in part to the process of people searching for specific video content using keywords then a video with related keywords is more li that relate to a business orThe process of inbound marketing like other strategies, works to attract, convert, and close a prospective client.

Stay tuned for more McElroy Films blog posts that break down the keys to successful inbound marketing.

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1.Location: Scouting the filming location is key, especially if the client is working with a limited budget or number of interview subjects. Access to multiple filming locations or backdrops will make the subtle difference between your client’s videos looking manufactured instead of interesting and professional.

2. Lighting: Lighting a set can be tricky because of the various factors that need to be considered, especially when filming on-location instead of in-studio. The time of day/duration of filming, location, and lighting setup should be selected and scouted before the shoot.  Depending on the budget, hiring an experienced gaffer that understands all facets of lighting will save time and money, particularly during post-production.  For corporate interviews, a three-point lighting scheme should work…just don’t forget to bring extra bulbs and a pair of gloves!

3. Camera Setup: Interviews are typically framed for medium shots (MS), medium close-ups (MCU), or a wide-shot, (WS) depending on the style of the interview. For stylistic shots, try framing close-up shots of the subject. A traditional interview setup places the interviewee and interviewer diagonally from each other so that the interviewee does not speak directly too the camera, which can make the client’s interview message feel contrived and or forceful to the audience. Have the producer or interviewer sit to the side of the camera’s and at eye-level with the subject.

4. Audio:  Audio can make or break a video. Bring a variety of mics, batteries, sound blankets, and cords because when it comes to audio, you can never be to prepared…wardrobe incompatibilities, weather, and location can throw audio curve balls. For interviews, the lavaliere mics are ideal because the mic has a short pickup and is omnidirectional, which means the mic picks up noises from every direction. A shot gun mic should be setup to record room tone and is suitable for recording audience questions or commentary.

5. Wardrobe: Provide your client with a list of suggested attire in advance so that they have time to find the right outfits. Your client should bring AT LEAST 4 to 5 different outfits to set. Need more specifics? Come to set with at least 2 different suiting blazers and several dress shirts. Avoid wearing whites, greens (especially for green screen shoots), stripes, fluorescent colors, bold patterns, graphic prints, and clothing that shakes, rattles, or rocks because the lav mic will pick up the sound and compromise the sound clarity.

6. Makeup: Command the set. Show you’re confident and capable. Satisfy the client by coming prepared with a basic makeup kit that contains a roll of paper towel, makeup remover wipes, hairspray, combs, a mirror, disposable makeup applicators, and various shades of translucent pressed powder. Understandably, applying makeup to a stranger’s face can be awkward but powdering your client’s t-zone before rolling is a standard practice that should not be avoided. For quality content, your interview subject should feel comfortable and confident enough to speak open and honestly. These subtle touches will relax whoever is in the hot seat… sitting under the lights can make can anyone sweat and feel self-conscious so powder the forehead, temple, nose, chin, and any other shiny spots ahead of time.

For more information contact us at info@mcelroyfilms.com or call 718 229 5900.

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McElroy Films LLC recently partnered up with the online resource Healthcasts to create new informational web videos. Healthcasts offers healthcare professionals a physician driven education through video, news articles, interviews with leaders in the medical field, conference footage, and user feedback.

The Boston based video production company had the privilege of filming Michael E. Henry the Medical Director for Massachusetts General Hospital, whom spoke with about the latest studies on mental illness, in particular, Bipolar Disorder. McElroy Films’ Healthcasts credits also include interviews with physicians at Beth Israel Deaconess Medical Center. Creating a series of easy to view and host videos is a painless production process if a client works with the right team of professionals. McElroy Films chose to use one camera and a basic three point lighting scheme to film the educational videos.

Healthcasts is a prime example of how and why generating unique video content engages a target audience and builds credibility. The original video content is a response to the feedback and questions of the Healtcasts members who read, watch, and participate in all facets of the website.

For more information on how your business can create videos contact info@mcelroyfilms.com or visit the website

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McElroy Films creates our first “Unboxing Video” of Apple’s new Mac Pro. As the name indicates, unboxing videos offer viewers the opportunity to join in the thrill of revealing what’s inside the pristinely packaged box. The craze is so popular that technology and video production companies race to post the first unboxing videos of new products. People tune into web video sites like Youtube to seek out the quirky genre that has audiences of all ages happily living vicariously through others. Enticed by the mystique of birthing a new gadget from cleverly constructed packaging, consumers enjoy witnessing the big reveal first-hand. For high-tech companies like Apple, Microsoft, and Samsung, the extent of their client’s brand loyalty is well documented and inspiring. Given the popularity of the video and our love of gadgets, we decided to film a quirky spin on the “Mac Pro Unboxing Video.”

Filmed in-house, this video shares the excitement of unwrapping a new toy! Staying true to the genre, we created an unboxing clip that features most of the necessary traits, including warm colours, up-beat narration, quirky music, animation, as well as detailed product shots.

Enjoy!

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