The Key to Successful Inbound Marketing
A successful inbound marketing strategy should include targeted web videos that show rather than tell a targeted audience about the features and benefits of a product or service. Videos are effective marketing tools because visual content is proven to be more effective than text alone. Inbound marketing videos are focused on attracting the ideal consumer by […]
What is an FTP Transfer?
What is an FTP Transfer? An FTP transfer or File Transfer Protocol is what we, in the video production world, use to transfer files from one host to another host through the Internet. Clients of McElroy Films often ask us what our preferred method of delivery is for files and completed videos. Often times, there […]
Video Search Engine Optimization (VSEO)
Search Engine Optimization (SEO) is no longer a budding business strategy. In a short period of time, organizations and companies alike adapted their traditional marketing strategies to include SEO driving practices. The overall goal of SEO is to appeal, track, and ultimately cultivate the wants and needs of the ever-present online consumer. Business objectives now […]
Entrepreneur Talks New York Film Academy
Recently, the New York Film Academy asked McElroy Films’ owner, Ben McElroy, to guest blog about his time at the prestigious film school. Here is what Ben had to say about that precious time early in his career as a filmmaker and producer and how he came to start the video production business we all […]
Appeal to a Wider Consumer Base with a Product Video
When you are trying to sell a product or service, you have to make it as transparent and visible to as many consumers as possible. That’s where video can come in. With a quality video, you don’t even need to see or hold the product at the store. A quality video will give the consumer […]